Project type: Brand Positioning, Brand Strategy, Packaging Design, Communication, Social Media

Coopers needs no introduction, nor does it need manufactured authenticity as a family-owned and beloved South Australian brewery with a 160 year heritage.

Together with Coopers, we carried their ‘Forever Original’ positioning across an ever expanding range across the spectrum, each project a new challenge and an exciting opportunity – from complete range redesigns to limited editions and campaign communication.

One notable project was the redesign of their lager range, where the challenge was to retain the timeless Coopers roundel from the core range yet introduce a clearly differentiating brand expression for the low carb lagers.

Agency & role:
Creative Director at Cowan Asia Pacific

Client:
Coopers Brewery