Project type: Packaging Design, Campaign & Communication

Post Covid, the leading brands in almost every category had to adapt to changing consumer habits. For MasterFoods, it was an opportunity to inspire a new forward vision in consumer engagement and experience in a way that was distinctive, tangible and beneficial.

We leveraged this vision across their entire portfolio, using design strategy as a vehicle to inspire a new generation to explore global flavours and convenient meal solutions from their home.

Projects ranged from creative support for innovations projects, nation-wide sustainability initiatives, packaging design of both new and existing products, as well as visual identity and expression for new product launches, and communication campaigns across retail, digital and OOH.

Agency & role:
Creative Director at Cowan Asia Pacific

Client:
Unilever Australia